Local SEO Audit
Nineteen yes/partly/no questions across your Business Profile, reviews, citations and website. You get an instant score and a fix list sorted by impact — answers save automatically in your browser.
Google Business Profile
The single strongest local ranking surface you control.
Is your Google Business Profile claimed and verified?
Is your primary category the most specific one available for what you do?
Are all profile fields filled — hours, phone, website, services, attributes, description?
Have you uploaded real photos in the last 3 months?
Do you publish Google Posts or offers at least monthly?
Have you seeded and answered the Q&A section on your profile?
Reviews & reputation
Recency and velocity move rankings faster than totals.
Have you received new Google reviews in the last 30 days?
Do you have a systematic way of asking every happy customer for a review?
Do you respond to every review, positive and negative?
Is your average rating 4.5 stars or higher?
Citations & listings
Consistency across the web tells Google you're legitimate.
Are your name, address and phone (NAP) identical everywhere they appear online?
Are you listed on the core platforms — Apple Maps, Bing Places, Facebook?
Are you listed in the main directories for your industry and city?
Have you checked for (and removed) duplicate listings?
Website & content
Your site converts the visibility everything above earns.
Do your homepage title and H1 include your main service and city?
Do you have a dedicated page for each main service (and location, if several)?
Does your site include LocalBusiness structured data (JSON-LD)?
Does your site load fast and work cleanly on a phone?
Do you show real reviews on your website?
Frequently asked questions
How accurate is a self-audit?
It covers the factors that decide most local rankings — profile completeness, review velocity, NAP consistency and on-site basics. It can't crawl your site for you, but honest answers get you a genuinely useful priority list.
What's the single highest-impact factor?
For most businesses: reviews — recency and velocity even more than the total. A steady stream of fresh reviews moves local rankings faster than almost anything else on this list.
Is my data sent anywhere?
No. Your answers are stored in your own browser (localStorage) so you can come back later. Nothing is uploaded, and there's no email gate.
How often should I re-run the audit?
Monthly is plenty. Fix the top three items, give Google a few weeks to notice, then re-score. Local SEO compounds — small consistent fixes beat one big cleanup.
Stop asking. Start tapping.
Tools help you ask better — RATECARDS™ removes the ask entirely. One NFC card at your counter opens your 5-star review box the moment a customer taps their phone. Free worldwide shipping, 90-day growth guarantee.
Shop review cards